In this feature series, I briefly introduce some fabulous entrepreneurial ladies – a fun snapshot of the lady behind the business.
Fiona Smiddy of Green Outlook
Describe your business in 25 words or less
Green Outlook promotes sustainable living through corporate talks and social media and sells a range of plastic free products through the online shop.
Do you remember your first sale?
Yes, I distinctively remember launching the online shop and dancing around the house each time my phone dinged with a sale.
Starting Green Outlook was a big risk but to know that people were interested and wanted to support the business in those first few days was incredible.
I still get that same buzz from every sale.
Running your own business can feel like you’re always available. Where’s the strangest place you’ve taken a work call?
I work from home a lot so nothing too strange. I have done a phone interview for radio from my car in an industrial estate in Dublin.
What would you say is the worst idea you’ve ever had when it comes to your business?
Stock management is my biggest learning curve. I’ve bought some items that looked very different from their pictures and I’ve over-ordered on items too.
What‘s your favourite part of your working day?
When my partner comes home from work around 5pm and we have dinner together. He’s a teacher and it’s one of the reasons I wanted to start my own business so that I could have more flexibility outside of traditional office hours.
The short commute to my desk is also really enjoyable!
How about your least favourite?
Not much as I can tailor each day to how I feel.
I’m not overly creative so sometimes I struggle to get creative particularly with regards to social media.
Where did you grow up?
What was your first ever job?
I had a lot of part time jobs when I was younger including babysitting, working in an Agri supplies/garden centre, a children’s party centre and a nightclub.
After College I joined KPMG in their Risk & Management Consulting department.
Tell us one interesting thing about you that most people may not know.
I played rugby for 7 years both for UCC and Old Belvedere, Dublin as an inside centre and out half.
What would be your karaoke song of choice?
I’m a brutal singer but enjoy all types of music.
I’ll join in on any good chorus, but you won’t see me as the lead singer!
From our years living in Hong Kong, my kids have seen first hand the damage that single use plastic does to our oceans and beaches. They got very used to using their metal straws and I brought back beeswax wraps for wrapping the school lunches with us.
They can see how easy it is to make simple little changes and they take their responsibility for looking after our world vey seriously. I’m glad to know now where I can go for more straws and beeswax wraps supplies in Ireland!
So ladies, if Fiona can do it, so can you. If you have always wanted to run your own business – Go for It, take that next step!
If you or a lady you know would like to be a featured Entrepreneur, then please email me at firstname.lastname@example.org
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